Be a part of a network of industry leaders

• Shape the Industry: Be part of ASCI, BARC & WFA founding networks.
• Influence Policy: Your brand’s voice in key media decisions.
• Access Exclusive Insights: Access ISA playbooks, research & global best practices.
• Network with Leaders: Connect with CMOs & media heads of top brands.
• Gain a Global Edge: Leverage WFA’s international community & benchmarks.
• Protect & Grow: Safeguard your ad investments against fraud and inefficiency, ensuring effective advertising practices.

Elevate Your Influence and Impact

As an ISA Member, You Will:

• Protect Your Brand Investments: Leverage our 70+ year legacy of advocacy to defend against undue costs, unfair regulations, and industry practices that erode your marketing effectiveness and ROI.
• Access Unparalleled Intelligence: Stay ahead with cutting-edge insights on Al, media innovation, creative effectiveness, and emerging trends, delivered by practitioners who are implementing them at scale.
• Network with Decision-Makers: Connect directly with top marketing leaders and C-suite executives from India's most influential brands, building relationships that provide strategic intelligence and collaborative opportunities.
• Shape the Industry's Future: Contribute to the frameworks, standards, and policies governing Indian advertising- ensuring the environment supports innovation whilst protecting advertiser interests.

ISA membership isn't a passive credential-it's an active platform for influence. You gain both defensive protections (advocacy, support, collective bargaining power) and advantages (knowledge, networks, industry shaping authority). In an increasingly complex marketing landscape, these benefits provide competitive advantage and operational leverage.

ISA membership places you at the epicentre of India's marketing community. The relationships you build here with peers, competitors, and partners provide strategic intelligence and collaborative opportunities unavailable anywhere else. When critical industry decisions are made, ISA members are in the room where it happens.

A Network of Market Leaders

Your peers and competitors are already here.

• S100+ Top-Tier Brands: From FMCG giants to automotive leaders, technology innovators to consumer durables-India's most influential advertisers are ISA members.
• Direct Access to Decision-Makers: Your direct line to CMOs, marketing heads, and C-suite leaders shaping India's marketing landscape and setting industry standards.
• Cross-Industry Intelligence: Gain insights from diverse sectors, understand competitive strategies, and benchmark your practices against market leaders.

Gain real savings and protections for your marketing investments. ISA's advocacy work has prevented cost increases that would have directly impacted your bottom line, whilst ensuring the integrity of the advertising ecosystem.

Advocacy That Delivers Tangible Value

We have a proven track record of protecting your business from undue costs and regulation.

• Stopped Multiple Advertising Tax Attempts: Successfully lobbied against numerous proposals to impose additional taxation on advertising spend, saving the industry billions of rupees.
• Negotiated Against Unjustified Media Rate Hikes: Challenged and won against arbitrary price increases from media owners, ensuring fair market pricing and protecting advertiser budgets.
• Streamlined Service Tax Application: Successfully challenged and simplified the complex application of Service Tax on advertising, reducing administrative burden and cost implications.
• Protected Client-Agency Relationships: Defended the sanctity and confidentiality of client-agency partnerships against regulatory overreach and third-party interference.
• Ensured Media Honesty and Transparency: Combated monopolistic practices, promoted measurement transparency, and fought for advertiser rights in media buying and planning.

Unparalleled Access to Cutting-Edge Knowledge

Access this comprehensive knowledge base through exclusive WFA webinars featuring global thought leaders and the ISA Knowledge Series tailored specifically to Indian market dynamics. Our knowledge programmes aren't theoretical; they're actionable insights from
practitioners who are implementing these strategies at scale.

Our knowledge agenda covers the most critical topics shaping marketing's future (2023-2025):

• AI & Technology Transformation: Generative Al applications, Al-augmented creativity, the future of search, and how emerging technologies are reshaping consumer engagement and campaign effectiveness.
• Media Excellence & Innovation: Navigating media inflation, understanding Connected TV ecosystems, maximising Digital Retail Media, and optimising Performance Marketing for measurable ROI.
• Creative & Agency Leadership: Fair agency media contract models, Strategic roster optimisation, measuring creative effectiveness, and building productive long-term agency partnerships.
• Global & Local Market Trends: Social Commerce strategies, privacy-first marketing approaches, sponsorship effectiveness, and adapting global best practices to the Indian market context.